There are no easy answers. But here are some encouraging signposts along the way:
Viruses that are Good for You: As digital cameras, audio and video production gets more widely available around the world, people are able to get compelling and important "viral" messages out to an audience of millions. Cool projects: WITNESS (online video human rights monitoring project), Fighthunger.org Video Contest, Stand Up Against Poverty Videos
Blogs Give Voice: The explosion of blogs have given voice to millions of people around the world (Technorati currently tracks 57 million blogs for example). Blog aggregators and other social networking tools are helping to promote cultural exchanges, understanding and tolerance. Cool projects: Global Voices Online (international blog aggregator with emphasis on the developing world), Omidyar.net (online collaboration space for social change.)
Games for Good: Computer games are a powerful medium for reaching young people around the world, from Bombay to Johannesburg. Cool projects: PeaceMaker (promoting peace and reconciliation between Israelis and Palestinians), Food Force (teaching how humanitarian action works), Global Kids (promoting international youth cooperation through virtual worlds.)
Thus, it falls to institutions like the United Nations to use its global convening authority to bring together innovators from civil society, the private sector, and governments to better coordinate and scale up these ICT-empowered efforts to make a real difference by 2015.
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